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About Us

Empowering Communities
Through Authentic African Stories

Our Story: From Silence to Amplification

The story behind African Network Media Australia is rooted in passion, resilience, and a shared vision to bring Africa closer to Australia.

Our founder, Magdalene “Maggie” Konneh, recognized a critical gap in mainstream media: the vibrant, nuanced, and triumphant stories of the African diaspora were largely going untold. Having arrived in Australia as a sports journalist seeking asylum from Sierra Leone due to her fierce anti-FGM advocacy, Maggie experienced firsthand the challenges of displacement and the vital need for true representation.

ANMA was born out of that necessity. We are a platform where unique insights from diverse African backgrounds converge to foster mutual understanding and connection. From local Sierra Leone diaspora news to national conversations on refugee stories in Australia, we showcase the ultimate strength, culture, and resilience of African life down under.

Founder Biography Highlights

  • Journalism Excellence: Reported from the Rio 2016 Olympics, the 2018 Commonwealth Games, and the 2023 FIFA Women’s World Cup. Host of The Sierra Leone Show on Radio Skid Row and creator of Mags Tribune Sports.
  • Human Rights Advocacy: Recipient of the 2024 AWOL Award for Best Media Influencer and the 2025 Young Innovator Award at the African Australian Awards.
  • Creative Force: Known on the decks as DJ Maggie, blending Afrobeat, Amapiano, and Sierra Leonean music to unite crowds through rhythm.

Our Mission, Vision, and Values

Our Mission

To amplify African voices and stories in Australia by providing a professional platform for authentic representation, empowering community engagement, and raising awareness on critical social and human rights issues.

Our Vision

To see a completely connected, inclusive, and cohesive Australia where African narratives are widely celebrated, understood, and integrated into the national identity.

Our Core Values

  • Inclusivity: We value diverse perspectives and strive to ensure every African culture feels represented.
  • Authenticity: We commit to genuine reporting that reflects true lived experiences.
  • Empowerment: We believe in educating, informing, and advocating to spark active, positive change.
  • Connection: We build structural and cultural bridges between diverse communities across the globe.
  • Integrity: We maintain the highest ethical standards of honesty and transparency in our journalism.